January 18th, 2017

Brew for the ‘U’


By Villeneuve, Melissa on January 12, 2017.

University of Lethbridge president Mike Mahon helps with quality control as he weighs a can of Kolsch, one of two new beers produced by Coulee Brew Company to help celebrate the universitys 50th anniversary. Herald photo by Ian Martens @IMartensHerald

Melissa Villeneuve

Lethbridge Herald

mvilleneuve@lethbridgeherald.com

Beer drinkers can soon raise a toast in honour of the University of Lethbridge’s 50th anniversary with a new line of suds produced by Coulee Brew Company.

Two new beers have been created by the local brewing company, which was founded by U of L alumni. One dollar from the sale of each specialty six-pack will go towards the Shine On student scholarship fund.

The idea was a collaboration between Coulee Brew and the U of L. Coulee Brew’s founders saw the creation of specialty brews as a way to give back.

“They wanted something to celebrate with and a beer, a local beer, is a great way to celebrate. We just came together to decide to label something and have them involved in our business and we’d get involved in theirs,” said Deborah Pallett, one of Coulee Brew’s founding partners.

“We have the ability through this to fundraise for the alumni association. It was a chance to partner with the university that four of us were all part of and we wanted to get involved in the local community.”

There are two different brews to choose from – an “easy-drinking light” Kolsch (to celebrate the beginning of the U of L) and a more complex India Pale Ale (to symbolize how the U of L has developed). The new brews can be purchased at Coulee Brew and Andrew Hilton.

U of L president Mike Mahon helped label the new beers as they came off the line on Wednesday.

Mahon, who is a self-professed “beer guy,” said it’s fantastic to see graduates of the U of L finding success in business. Coulee Brew is a great example of diversification within the economy and entrepreneurship, he said.

“On that level this is so exciting for us. But then for us to be able to do this in collaboration with some alumni in relation to our 50th anniversary is really exciting. To do it with beer makes it more exciting.”

The goal of the U of L’s 50th anniversary is to celebrate the past and look to the future, and this initiative does just that, Mahon said.

“We’re celebrating the accomplishments of alumni that have come before us through this company, but also we’re looking to the future. We’re looking at how do we make Lethbridge a better community and we do it by having young entrepreneurs that are successful. So, I can’t think of a better way to celebrate our 50th than by canning some beer and having some fun doing it.”

Follow @MelissaVHerald on Twitter

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