By Mabell, Dave on October 9, 2019.
When Lethbridge residents talk about agriculture, they may think first about potatoes and canola.
But there’s lots of news from the livestock industry as well, as organizers of a two-day show in Lethbridge are pointing out.
“Alberta is one of the most exciting and important areas for animal agriculture in Canada,” says Chris Tokaruk of TTT Stock Company, founding sponsor of the Alberta Livestock Expo today and Thursday at the South Pavilion, Exhibition Park.
“The expo is designed to give people an opportunity to learn about new and innovative products and services, meet up with old friends and make new ones, while sharing knowledge about our industry,” he explains.
“If you do business in Alberta’s animal agriculture sector, we hope to see you there.”
TTT Stock Company Ltd. is an official distributor for Hypor Inc., owned by the Netherlands-based Hendrix Genetics company. The company-sponsored event has grown rapidly, he says, building on the successful formula of outstanding industry participation and support, “combined with a strong focus on showcasing advancements that make a real difference at the farm level.”
“We couldn’t be happier with the response we’ve seen and the growth of this event,” says Tokaruk. “This year promises to be bigger and better than ever.”
The number of booths rented for the show has increased from 80 in the first year to 130 this year, he adds.
Tokaruk says the event is designed to offer a one-stop overview of many of the latest technologies, products and strategies to help producers and their industry succeed today – while transitioning to the future and meeting the latest marketplace trends and expectations.
“We are in a transformational time in agriculture,” he points out.
“The information, advancements and discussions at the expo show not only how the pace of innovation is increasing but how livestock operations can succeed in the emerging new environment.”
The event will also feature the ALE Pork Quality Competition as well as a carcass auction – which raised $39,500 last year for the Ronald McDonald House charity.
“There is a lot to see and truly something for everyone,” says event manager Lisa Doyle.
“The two-day format offers great flexibility and the opportunity to see many of the latest developments in one place is a big advantage. With the large facilities, sold-out booths and fun events such as the pork quality competitions, we are a very enjoyable event for socializing and networking. We are looking forward to an outstanding event.”
Show hours today are from noon to 4 p.m., followed by a pork rib barbecue dinner from 4 to 8 p.m. On Thursday, doors will open from 9:30 a.m. to 4 p.m., with the pork quality competition and hog carcass auction from 3:30 to 4 p.m.
Admission tickets will be available at the door.