By Mabell, Dave on October 28, 2019.
How well are local businesses really doing?
And how can Lethbridge attract more companies to set up shop?
Two city organizations are working together to find out. Starting last week, Economic Development Lethbridge and the Lethbridge Chamber of Commerce began surveying major employers and the Chamber membership.
This year’s “Brighter Together” survey will be available online until Nov. 8, with results expected to be released later this winter.
“The new and expanded major employers survey is a great tool in helping us aggregate local data that will in turn be used to find out what the region is doing well when it comes to employment and possibly where some gaps may be occurring,” says Trevor Lewington, chief executive officer at Economic Development Lethbridge.
“The survey is also a way for EDL to gain valuable knowledge about what is being accomplished in the region in terms of implementing new processes, innovations and technologies to give us a better understanding of how we as an organization and region can attract more major employers, help existing ones, and grow some of the medium-sized businesses into major employers if they are ready to take that step.”
The agency has conducted a major employers survey every two years for the last decade, and will be contacting those companies again. For the 2017 survey, 49 of those Lethbridge-area employers took part.
The Lethbridge Chamber will be contacting members who operate small- to medium-sized businesses, asking the same questions as it has in previous years.
“We’re happy to be partnering with Economic Development Lethbridge on this project,” says Cyndi Vos, its executive officer.
“This is a great example of how Lethbridge truly can be ‘brighter together.'”
Every business contributes to the economic viability of a region, she says. Combining information from major employers with data from small and medium businesses will give the organizations and key stakeholders a snapshot of the current employment situation in Lethbridge.
Major employers account for 35 per cent of the area’s employed workforce, the survey team notes. And 80 per cent of Lethbridge businesses are considered small- or medium-sized, with fewer than 100 employees.
Other local employers who want to take part – or with questions to ask – may contact EDL market intelligence adviser Mike Prociw at 403-331-0022 or firstname.lastname@example.org or strategic project manager Cameron Howey at the chamber office, 403-327-1586 or online at email@example.com.