October 31st, 2020

A day to benefit the community


By Submitted Article on December 3, 2019.

Submitted by the Association of Fundraising Professionals

You may have heard that today is Giving Tuesday but what is Giving Tuesday?

Giving Tuesday is a movement that started in 2012 on the first Tuesday following the retail marketing craze of Black Friday and Cyber Monday. The idea is two days for the economy, one day for the community. Although Giving Tuesday is just one day, it is really more of a kickoff to the most charitable time of the year.

In 2018, Giving Tuesday involved 6,500 partners coming together across Canada to raise more than $15 million online. Charitable giving is just one way of getting involved; volunteering is another important way of participating in the movement. Gather your family, friends and co-workers to get involved at local food banks, sign up to donate blood, or any other act of kindness that will make a difference in our community.

According to givingtuesday.ca, more than 20 Lethbridge charities participate as official partners in movement which is a great representation for our city. However, as charitable giving goes, Lethbridge is an excellent representation in our nation for year-round giving.

For the second year in a row, Lethbridge has been recognized as the most philanthropic city in Canada. Statistics Canada’s latest report on charitable giving is for 2017. In this report, the national median gift amount was $300, meaning that half of those claiming a donation tax credit donated more than $300. Lethbridge had a median donation of $700 in 2017.

Many of the fundraising professionals in the charities also have signed the Association of Fundraising Professionals (AFP) “Donor Bill of Rights” promising a high level of transparency and ethics.

Statistics affirm what we already know – the people of Lethbridge and southern Alberta live out their generosity each and every day. This can be seen by the number of non-profit organizations that operate here, relying on the financial generosity of the community. This is seen by the number of volunteers that serve in a multitude of ways, from kindergarten classrooms to serving breakfast at the soup kitchen to hosting international sporting events. This is seen in the amazing projects being completed at our post-secondary institutions because of the philanthropic support of our community.

Simply put, Giving Tuesday is one more avenue for our community to express giving and philanthropy in an already charitable community. The reality is, the people of Lethbridge and southern Alberta celebrate and express giving all year round.

Contact a member of the AFP Board of Directors at afp.southernalberta@gmail.com if you have any questions about making a charitable contribution to a charity close to your heart.

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