By Kalinowski, Tim on December 9, 2019.
The Chamber of Commerce, Economic Development Lethbridge and the Downtown BRZ are teaming up for a new initiative to try to encourage more people to shop local over the holidays this year.
“Our city’s new (motto) is ‘Brighter Together,'” says Cyndi Vos, executive officer of the Lethbridge Chamber of Commerce, “and so we really want Lethbridge businesses and our Lethbridge community to bring that to life. And so the Lethbridge Chamber of Commerce, Economic Development Lethbridge, and the Downtown BRZ have partnered on #ShopLethbridgeYQL.”
Vos says the Christmas season is already a vibrant time of year for city residents, and the new campaign seeks to dial up that feeling even more.
“Lethbridge business really sees a positive effect when people shop local,” she states. “The holiday season is one of those times when people are out and about, and they are shopping, they are eating, and they are taking in events. And when that happens locally, the money stays local. Our employees are benefited, our businesses are benefited, and everybody wins.”
To sweeten the pot, and to make the season all the more merry and bright, the three partner organizations are putting $1,000 worth of downtown shopping credit up for grabs.
“We really want to showcase the businesses we have in our community,” states Vos. “But the great thing is we are not just showcasing those businesses in our community we can shop local at, we also want to do something positive for those people that are doing this initiative. We are going to be giving $1,000 in downtown credit if when you shop you post and tag (#ShopTogetherYQL) on Instagram.”
The contest closes Jan. 5 and the winner(s) will be announced on social media.
“The end goal is to get people out and about and shopping, and excited about the holiday season,” says Vos.
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