October 25th, 2020

Tiffin Conference set for Jan. 16

By Bobinec, Greg on December 17, 2019.

Keynote speaker of the 21st edition of the Lethbridge College Tiffin Conference, Jayson Lusk, professor and head of the Agricultural Economics Department at Purdue University, will be discussing Òbeyond meatÓ products. Submitted photo from Lethbridge College by Karen Lemley

Greg Bobinec

Lethbridge Herald


Lethbridge College is hosting the 21st annual Tiffin Conference Jan. 16 at the Sandman Signature Lethbridge Lodge, providing attendees a clearer vision of how global trends will affect cattle operations.

With a focus on opportunities and challenges in the red-meat industry, the Tiffin Conference will offer a full day of speakers who will examine a wide variety of topics. From economics to succession planning to success markers, this year’s conference intends to show how large issues within the industry will affect producers at a farm or ranch level.

“Our planning committee’s primary goal is to provide information that local producers can apply immediately in their operations,” says Megan Shapka, manager of Innovation and Entrepreneurship at Lethbridge College.

“Our second goal is to push some boundaries and open minds to emerging trends in agriculture beyond what’s happening here in southern Alberta.”

This year’s featured speaker will be taking a deeper look at the pressing topic of “beyond meat” options. Jayson Lusk, professor and head of Agricultural Economics Department at Purdue University, will discuss “beyond meat” and whether the plant-based meat substitute is a long-term trend that will affect producers, or if it is a short-term fad that may pass.

Other speakers and sessions include an industry panel discussion on cattle trends and gateway livestock success, succession and succumbing to pressures. Jeffrey Fitzpatrick-Stillwell, senior manager with North American sustainability McDonald’s, is presenting why McDonald’s is staying committed to Canadian producers. Al Mussell, research lead and founder of Agri-Food Economic Systems, will be presenting Canadian economics of beef production impacted by trade, politics and you.

The Tiffin Conference, which generally draws a sellout crowd of 400 attendees, is open to the public. Students in Lethbridge College’s Agriculture Sciences program and the University of Lethbridge’s Agricultural Studies department are also able to attend as part of their studies.

“One of the best parts of any conference or field trip is bringing students and producers together in a learning environment,” says Byrne Cook, co-ordinator of the Collaborative Centre of Excellence in Agriculture at Lethbridge College.

“It reinforces what we discuss in our classes and labs and it provides even more real-life examples and experiences.”

Tickets for the 2019 Tiffin Conference are on sale at lethbridgecollege.ca/tiffinconference. Tickets are $110 each and include the program, lunch and dinner. This event sells out every year, so those interested are encourage to buy early.

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