By Bobinec, Greg on January 8, 2020.
A Lethbridge business owner is the winner of a $1,000 shopping spree, courtesy of a recent initiative which asked the community to come together to shop locally.
The campaign, which ran from Dec. 5 to Jan. 5, was launched by the Lethbridge Chamber of Commerce, Economic Development Lethbridge and the Downtown BRZ. The campaign asked residents to post photos of themselves on Instagram while shopping in Lethbridge with the hashtag, #ShopTogetherYQL. Those who participated were entered into the downtown shopping spree, and local business owner Andrea Seright won.
“The contest was a benefit but I make sure that I shop local for as many things as possible,” says Seright. “Because we own a business, we can’t expect people to support us if we are not supportive of other businesses.”
The campaign was launched to address the concern of local business owners getting traffic into their stores and growing the local economy. Organizers of the campaign say it was a good way to get the community to see all that the local business community has to offer.
“The initiative was meant to combat the concern that local businesses had around getting foot traffic in their stores,” says Cyndi Vos, executive officer of Lethbridge Chamber of Commerce. “Our entrepreneurs are the backbone of our local economy, and this campaign was a reminder for residents and visitors alike to take full advantage of all that our small business community has to offer.”
The positive effects on the contest were seen all over social media, as people throughout the community shared their experiences of shopping for the holidays, while supporting local businesses. Throughout the campaign, more than 130 entries were made for the draw.
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