October 25th, 2020

New West’s new GM brings passion and experience

By Mabell, Dave on January 9, 2020.

Sheri Becker is the new general manager of New West Theatre as former GM Kelly Reay has moved into the role of artistic director. Herald photo by Ian Martens @IMartensHerald

Dave Mabell

Lethbridge Herald


New West Theatre has a new general manager. Sheri Becker succeeds Kelly Reay, who is now the Lethbridge organization’s artistic director.

“Sheri brings a wealth of experience to the company, in addition to a passion and affinity for the performing arts,” says Reay.

“We are thrilled to embark on the next phase of the company’s legacy, with Sheri in a key leadership role.”

Becker, originally from Sparwood, has been active as a management and business consultant and educator in southern Alberta as well as eastern British Columbia. Her Lethbridge experience includes a position with the Lethbridge Symphony Orchestra.

She has also worked in the financial services industry in Calgary and continues part-time as a portrait photographer.

The mother of four daughters, she’s also active in Lethbridge public school events.

“I’ve already received a round of hugs on my first day,” Becker says. “That’s pretty telling of the kind of environment I’m coming into.”

One of her first priorities, she says, is creating a dinner theatre experience as an ongoing fundraiser for the theatre company.

New West Theatre, now celebrating 30 years entertaining southern Albertans, is a registered non-profit society in Alberta and recognized as a charitable organization by the Canada Revenue Agency.

In addition to five productions through the year, it offers educational events including in-school performances and summer theatre camps.

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