By Bobinec, Greg on January 27, 2020.
The Alberta Food and Beverage Expo was brought back to Lethbridge for its eighth year at Exhibition Park this Saturday, for an evening of exploration of local restaurant foods and industry beverages.
Throughout the evening, thousands of people made their way through the pavilions to explore the hundreds of vendors showing off their latest products from wine, spirits, beers, and handcrafted cocktails.
“The Food and Beverage Expo is an expo that consists of local restaurants and food vendors, and the other half is beverages from distilleries, breweries and vineyards from all over the world and local,” says Chris Meilleur, owner operator. “It is an opportunity to try new things and explore some of the amazing businesses that operate here in Lethbridge.”
Meilleur says the expo is not only a good way for community members to learn more about the food and beverage products being produced around them, but it is also a good community gathering event, as many people enjoy the expo for its welcoming and inclusive mingling environment.
“Everyone is having a good time, having beverages and eating. I think that we have been dubbed the social event of the year in a few different places,” says Meilleur. “It really feels that way, because places like Lethbridge everybody knows everybody and the industry is small, so it is an opportunity to mingle, explore and find new products and have a great night.”
New to this year’s event is the expansion into the third pavilion, allowing more room for people to wander around, mingle with people, and explore all that is there to offer. Along with the expansion of the facility, Alberta Food and Beverage Expo also brought in a new app for phones which can help guide them through the expo to find the products they want.
“One of the new additions this year is we have a third pavilion with the entrance, a much larger coat check, a place where people can come and wait to get in, so they are not outside in the cold,” says Meilleur.
“We have also added a new app this year, so anybody that comes to the show can download the app for free and it has some really fun search options. It also has our coupon book, so anyone that comes to the show we give them a code and it activates on the app, and they get hundreds of dollars of gift certificates to use throughout the rest of the year when they are done visiting all of the samples and business owners here.”
The new app also allowed people to search for specific items such as alcohol-free beverages, gluten-free products, and any other specification they need, allowing the event to be more user friendly and informative. The app also informs people of what products were served at the expo and where they can find them.
On Saturday evening, thousands of people from Lethbridge took to Exhibition Park to explore the possibilities in the food and beverage industry, locally and internationally. The touring show will later move on to cities such as Medicine Hat, Grand Prairie, Saskatoon and Regina.
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