October 24th, 2020

Chamber, EDL launch a new social media campaign


By Lethbridge Herald on March 2, 2020.

Herald photo by Ian Martens - Economic Development Lethbridge's Erin Crane speaks to reporters about the new social media campaign #HireTogetherYQL. @IMartensHerald

Tim Kalinowski
Lethbridge Herald
tkalinowski@lethbridgeherald.com
The Lethbridge Chamber of Commerce and Economic Development Lethbridge will be working with Lethbridge College and the University of Lethbridge to launch a new social media campaign called #HireTogetherYQL.
The campaign launches today, and will be asking businesses looking for employees to share posts and pictures on social media. For jobseekers in the community, this campaign is meant to provide an opportunity to share their skills and to talk about the kind of work environment they want to work in, says Lethbridge Chamber of Commerce strategic project manager Cameron Howey.
“The #HireTogetherYQL program is really trying to highlight the possibilities and opportunities between the employers and employees in our community,” explained Howey. “It’s going to highlight the skillsets available for continuous learning through our post-secondaries. What are employers doing? What are the opportunities that are present right now in the community, and how we connect the employees within that picture.”
This campaign builds on the Chamber and Economic Development Lethbridge’s “Brighter Together” survey findings which indicated a worker shortage in the community in general, and concerns the right skillsets might not be present for certain businesses. It utilizes the same model of community engagement as seen with the #ShopTogetherYQL campaign and contest introduced last fall.
As with that previous campaign, prizes will be offered with a value of $500 for potential job seekers, and local employers will be provided with up to $1,000 of complimentary training for their employees. All contestants would have to do is post something in relation to the #HireTogetherYQL hashtag on Facebook, Instagram or Twitter.
“#HireTogetherYQL is the next iteration based on the information we got back on our Brighter Together survey we did in the fall of 2019,” stated Erin Crane, director of investment attraction with Economic Development Lethbridge.
“This campaign runs for two months; so it will be finished at the end of April. We will have some information back in May, and we are also (in conjunction) working on a labour skills gap analysis with Lethbridge College and some of our regional partners to actually highlight where are those gaps we are seeing in the community. And we’ll hopefully have that information back by the end of the year.”
The #HireTogetherYQL contest will close at 5 p.m. on April 30. Contest winners will be announced on social media.
Follow @TimKalHerald on Twitter

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