December 3rd, 2020

Alberta Milk, ASAA team up for fundraiser

By Woodard, Dale on November 6, 2020.

Lethbridge Herald

The Alberta Schools Athletic Association and Alberta Milk have teamed up to help high school students in a tough COVID-19 time.

The ASAA has heard anecdotes from student-athletes and their coaches about the impact that COVID-19 has had on their mental health due to the lack of community belonging that has been such a big part of their lives in the past. Many schools across the province are also experiencing difficulties funding programs that are essential to their school communities.

Alberta Milk, a long-time sponsor of high school provincial championships, has created a virtual challenge to safely bring student-athletes together to work as a team to potentially win $5,000 for their school’s athletics program.

The #PassOffChallenge kicked off Oct. 13 with a video from Sage Watson, a former ASAA provincial champion and now an international track and field athlete from Medicine Hat.

Beyond the physical benefits of participating in sport, school athletics provide student-athletes a sense of community, belonging and support that is fundamental to the development of these young adults.

To enter this contest, students need to post a video showcasing their skills in any sport on TikTok or Instagram, tag and follow @AlbertaMilk and use #PassOffChallenge.

Contest winners will be announced after Nov. 9 and entries will be judged on creativity, uniqueness and school spirit.

For more information, visit the Alberta Milk website or contact

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