January 15th, 2021

Torstar takes a swing at golf by partnering with Golf Town to buy ScoreGolf magazine

By The Canadian Press on January 6, 2021.

A Golf Town sign is seen on a store front in Montreal on June 18, 2019. THE CANADIAN PRESS/Paul Chiasson

TORONTO – Torstar Corp. is entering into a partnership with retailer Golf Town to acquire ScoreGolf Magazine and related content.

The recently privatized owner of the Toronto Star says it has joined with Golf Town Ltd., which operates 47 stores, to create the new partnership.

ScoreGolf was started in 1980 and has the largest circulation for a golf publication in Canada.

The deal includes Scoregolf.com, television and video content production, and the ranking of Canada’s Top 59 public golf courses and Top 100 golf courses.

Magazine publisher Kim Locke will continue to lead the magazine and website.

The partnership is designed to support and increase participation in a sport that attracts about six million Canadian enthusiasts and 300,000 people working in golf-related businesses.

“The golfer demographic is highly sought after by the advertising community and we can now develop integrated opportunities for advertisers to reach that audience,” stated Michael Beckerman, Torstar’s chief client officer.

Torstar holds an investment in The Canadian Press as part of a joint agreement with subsidiaries of the Globe and Mail and Montreal’s La Presse.

This report by The Canadian Press was first published Jan. 6, 2021.

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