Toyota Canada the latest sponsor to join forces with the new Northern Super League

By Canadian Press on March 7, 2025.

Toyota Canada has joined the Northern Super League’s list of sponsors ahead of the new Canadian women’s league April kickoff.

The announcement was made on the eve of Saturday’s International Women’s Day.

“Soccer is more than a game – it’s a powerful force for what matters most, uniting Canadians from coast to coast to coast,” Cyril Dimitris, president and CEO of Toyota Canada, said in a statement. “We’re proud to support the continued growth of women’s soccer in Canada through this partnership with the Northern Super League.”

Other NSL sponsors include the Intact Financial Corporation, Canadian Tire, SportChek, DoorDash, Coca-Cola, WestJet and Westland Insurance.

The six-team Northern Super League kicks off April 16 with Vancouver Rise FC hosting the Calgary Wild at B.C. Place Stadium. Three days later, AFC Toronto hosts the Montreal Roses at BMO Field.

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This report by The Canadian Press was first published March 7, 2025

The Canadian Press