Kenzo brings mischief back to Paris’ iconic Maxim’s with a riot of color and clash

By Canadian Press on June 27, 2025.

PARIS (AP) — Few Paris addresses conjure myth quite like Maxim’s, the gilded Belle Époque haunt where artists and aristocrats once jostled for a seat at dinner, and a place immortalized in Cole Porter’s lyrics and classic Hollywood films as the very symbol of Parisian chic. On Friday night, at Paris Fashion Week the renowned restaurant-turned-nightclub became the improbable stage for Kenzo’s latest co-ed show — a riot of pop color, celebrity and cultural collision served tableside.

Guests perched around white tablecloths as Nigo, the first Japanese designer to helm Kenzo since the late, great Kenzo Takada, set out to prove the house can still surprise. What unfolded was a knowingly playful mash-up of preppy classics and off-kilter eveningwear: eye-popping pink dresses loosely gathered and knotted, each one tossed with a Left Bank silk scarf; a slinky tuxedo jacket paired with a blaring urban-printed tee in wild color, topped with a cartoon bunny in intentional clash. Think cocktail hour by way of Shibuya street style.

Tongue-in-cheek references ran rampant — a circus master’s striped waistcoat here, sheeny tiger-motif pants there, all nodding to Kenzo’s signature mix of high craft and subcultural wink. If the goal was to recapture the house’s historic sense of fun, Nigo went all in.

While the creativity on display was undeniable, the sheer abundance of ideas sometimes made it hard for a single vision to shine through. With so many bold references and layers echoing recent seasons’ spirit of collaboration and eclecticism, the collection sometimes felt more like a lively collage than a focused statement. Still, there were moments where the craftsmanship and playful accessories truly stood out, offering glimpses of the distinct Kenzo spirit that Nigo has made his own.

Since joining Kenzo, Nigo has brought a fresh spirit of collaboration and cross-cultural exchange, most visibly in his headline-grabbing work with Pharrell Williams at Louis Vuitton and his frequent partnerships with artists from across the globe. That outward-looking energy has helped pull Kenzo back into the pop-culture conversation, blending the house’s playful legacy with new momentum. As part of the LVMH stable, Kenzo now enjoys the reach and resources of the world’s largest luxury group, giving Nigo freedom to experiment, push boundaries and reawaken the brand’s irreverent roots.

It was a night that nodded to both past and future. After a string of worn years under the previous design duo, Kenzo seems determined to shake off old dust and reclaim its seat at Paris’ most storied table. The show at Maxim’s — equal parts fashion circus and cultural memory — was a reminder that Paris style is best served with a wink, a clash and more than a little mischief.

Thomas Adamson, The Associated Press