December 6th, 2021


The Lethbridge Herald website offers a wide array of advertisement zones that can be used to advertise your business. These ad zones are sold by both impressions and time frames. For example, if you purchased 50,000 impressions for your ad to be served during a 2 month period, our advertisement delivery service will dish out your ad 50,000 times during those 2 months. The cost for this is based on the prominence of the advertisement zone which any Sales associate from The Lethbridge Herald can help you with. The offered advertisement zones are IAB (Interactive Advertising Bureau) standard and are as follows:

  • Leaderboard (728×90)
  • Big Box (300×250)
  • Sticky Leaderboard (728×90)
  • Interstitial (1500×800)
  • Long Leaderboard (970×90)
  • Rectangle (300×100)

In addition to these IAB standard ad sizes, your advertisements can be targeted to specific pages for you to get the most advertising possible for your business. For example, if you have a local sports business, simply request your advertisement be applied to only the Local Sports section of The Lethbridge Herald website. This effectively targets your advertisement specifically to visitors who have both an interest in local sports and are reading about local sports on The Lethbridge Herald website. Alternatively, maybe you want to serve an ad to users viewing the website on their smartphones, The Lethbridge Herald can do that!

Average traffic statistics and mobile usage for The Lethbridge Herald website can be found below.

Advertisement Zones and Prominence:

View our PDF infographic for average browser resolutions and homepage ad zone placements (31mb)


Above the fold:

  • Leaderboard
  • Big Box
  • Interstitial
  • Sticky Leaderboard

Below the fold:

  • Long Leaderboard
  • Rectangle
  • Big Box

Pages & Categories

Above the fold:

  • Leaderboard
  • Big Box
  • Interstitial

Below the fold:

  • Rectangle

As some ads are too large to be viewed on mobile devices, the following ads are hidden on the following devices:

  • Tablet: Interstitial ad is hidden.
  • Smartphone: Interstitial, Leaderboard and Long Leaderboard ads are hidden.

Average Traffic Report:

The Lethbridge Herald website receives a huge amount of traffic and this can translate into revenue for your business. Consider the following while taking into account the ad zones which are offered.

Average traffic report for a 30 day period (November 2013)

  • 97,026 unique visitors
  • 540,308 page views (unique visitors who return multiple times)

Top 5 most viewed pages & traffic

    Top 5 ways people find The Lethbridge Herald & Traffic

    • Google search: 89,576
    • Direct Link: 54,005
    • Facebook (Mobile) Referral: 10,582
    • Facebook (Browser) Referral: 10,248
    • Twitter Referral: 6756

    Device Overview & Traffic

    • Desktop & Laptop: 135,925
    • Smartphone: 37,805
      – Apple iPhone: 23,572
      – Samsung GT-I9300 Galaxy S III: 1,713
      – Samsung GT-I9300 Galaxy S IV: 733
    • Tablet: 32,296
      – Apple iPad: 28,531
      – BlackBerry PlayBook: 657

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