Campaign launched to support local businesses

By Jensen, Randy on April 3, 2020.

#InThisTogetherYQL to run from next Monday to May 18

LETHBRIDGE HERALD

The Lethbridge Chamber of Commerce, along with Economic Development Lethbridge and Downtown Lethbridge BRZ, are providing a unified approach to supporting local businesses during these unprecedented times. Together, the organizations believe they are #InThisTogetherYQL and are inviting residents to provide moral support to businesses in the region by using the hashtag on any or all of their social media platforms.

“In recent days we have all been consumed with news on the COVID-19 pandemic, and how it is affecting our health, our families, and our businesses,” says Cyndi Vos, executive officer, Lethbridge Chamber of Commerce. “Small business is the backbone of the Canadian and our local economy. During this time, it is critical that we continue to support our local businesses.”

#InThisTogetherYQL is a way to provide connection, information and support across social media and to share stories (both positive and negative). People are urged to tell their story or share a story about a business that is showing resilience during the crisis or that needs the community’s help in order to stay in business. Use the hashtag #InThisTogetherYQL and tag the business.

“As businesses face unprecedented levels of uncertainty, they are uncovering new ways to build resilience, connect across industries and create more accurate predictive insights,” says Trevor Lewington, CEO, Economic Development Lethbridge. “This campaign will help connect the community to these innovative ways that businesses are adapting to this crisis, while encouraging residents to support local.”

The campaign runs from April 6 to May 18 and participants will be entered to win one of 10 $100 gift cards to support businesses in Lethbridge. From those who post on social media, 10 random names will be drawn and they will receive a $100 gift certificate to the business that was tagged in their post. You can post as many times with as many different businesses that you want. The more you enter and post the more chances you have to win!

“While it may be difficult to see today, I am confident that we can strengthen our communities, our businesses and our friendships during these challenging times,” says Ted Stilson, executive director, Downtown Lethbridge BRZ. “Stay strong, stay in touch and let us all be there for each other – during and long after COVID-19.”

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