Farm To Fork looks to help local eateries

By Lethbridge Herald on October 29, 2025.

Nathan Reiter
Lethbridge Herald
Local Journalsim Initiative Reporter

A new campaign will look to help draw interest to local restaurants during the month of November.

Savour Alberta’s South: Farm to Fork returns for the second consecutive year. It is part of the Save Alberta South initiative which has several other campaigns including Hungry for History, Porch to Plate and The Highway 3 Ale Trail. 

The Farm to Fork campaign is done in partnership with Tourism Lethbridge, Tourism Medicine Hat, the Town of Taber, South Canadian Rockies Tourism along with Waterton Lakes National Park. 

Tourism Lethbridge senior director of communications Dominika Wojcik says part of the campaign is to help restaurants during a traditionally slower time of year. 

“We know that everybody’s busy and out and about during the summer, our producers are busier, our restaurants are busier, so this is a great time of year to be pushing this because I think right now is that period, right before Christmas, right before holiday season, and so it just gives people that that’s something to do. Because this is a larger partnership between ourselves and many of our other regional partners, it allows people to extend their stays. We’re hoping that by pushing an itinerary like this, people are spending a few days here in Lethbridge and then traveling across that Highway 3 corridor.”

According to Wojcik, approximately 30 restaurants just in the Lethbridge area have signed up for the campaign. Farm to Fork officially begins on Nov. 1 and Wojcik expects the number of participants to increase by the time the campaign begins on Saturday. 

“We’re still waiting on final numbers to come in so by Saturday when the official start happens, we may even have more than that which is fantastic. All of the locations will have a sticker, a poster or something up in their location that will showcase what their specific menu item is that has those local ingredients. We know most of our restaurants in the Lethbridge area are fantastic already and are already using mostly locally sourced ingredients so this was a really easy campaign for them to jump on.”

Earlier this year, celebrity chef Shane Chartrand visited the Lethbridge area for a content trip hosted by the Savour Albert’s South. Chartrand is from Enoch Cree Nation near Edmonton and has competed in the past on Chopped Canada and Iron Chef Canada. Wojcik says Chartrand was impressed by the localness of products used by a lot of Lethbridge restaurateurs. 

Farm to Fork runs from Nov. 1-21.