Trade & Convention Centre gains a new hall naming partner

By Lethbridge Herald on January 30, 2026.

SUBMITTED PHOTO Excite Lethbridge CEO Kim Gallucci, Lethbridge Cooper Equipment Rentals Sales Representative Pat Plain, Lethbridge Branch Manager Clinton Esterhuizen, and , Excite Lethbridge partnerships manager Mike Wuchterl stand together in front of the newly named Cooper Equipment Rentals Hall.

By Alejandra Pulido-Guzman

Lethbridge Herald

Excite Lethbridge has partnered with Cooper Equipment Rentals, not only to name one of the halls in the Lethbridge Trade & Convention Centre, but also to provide resources for Excite Lethbridge’s events. 

Cooper Equipment Rentals is now the exclusive rental equipment provider of Excite Lethbridge and are the new title sponsor of the Cooper Equipment Rentals Hall in the Lethbridge Trade & Convention Centre.

CEO of Excite Lethbridge Kim Gallucci says they are very thankful to Cooper Equipment Rentals for the partnership and are looking forward to all they can accomplish together over the next five years.

“Cooper has been a great partner to us and through their equipment rentals, we are better able to deliver our events to the high-standard that the southern Alberta community expects,” says Gallucci. 

The new five-year partnership will help Excite Lethbridge produce community-favourite events such as Whoop-Up Days, Ag Expo, the Lethbridge & District Pro Rodeo, the Lethbridge Farmers’ Market and Canada Day more sustainably. 

“The team at Excite Lethbridge has been fantastic to work with over the past few years, and we’re excited to build on this partnership to make an even greater impact in our community,” says Pat Plain, Sales Representative, Lethbridge, Cooper Equipment Rentals.

Cooper Equipment Rentals is a Canadian-owned company with more than 90 branches and over 1300 employees across Canada. They are a full-service construction equipment rental company, servicing contractors across Canada. 

They specialize in the rental of compact, aerial, heavy construction equipment and providing a wide range of supplies. 

Cooper Equipment Rentals Lethbridge Branch Manager Clinton Esterhuizen says great things happen when a community comes together. 

“Because progress is a team effort. We don’t just serve communities, we belong to them,” says Esterhuizen. 

Cooper Equipment Rentals will be on full display at Ag Expo presented at the Lethbridge Trade & Convention Centre from Feb. 25 to Feb. 27. 

Cooper Equipment Rentals will be an exhibitor at the event with their booth located in the Cooper Equipment Rentals Hall.

Upcoming events to be held in the Cooper Equipment Rentals Hall include the Prairie Sky RV Winter Expo & Festival from Jan. 28 to Feb. 1, and the Southern Alberta Home, Garden & Leisure Show from March 12 to 14.