Radford ready to take on the best at PBR

By Lethbridge Herald on February 28, 2024.

(Covy Moore/CovyMoore.com)

By Justin Seward

Lethbridge Herald

Southern Alberta PBR (Professional Bull Riders) bull rider Brock Radford is looking forward to the challenge that the annual PBR South Country Co-op Showdown presents this weekend at the Enmax Centre.

Radford is seven time PBR National Finals qualifier, a two-time World Finals Qualifier and a four-time Global Cup Team Canada qualifier.

Radford thinks the field is stacked in Lethbridge.

“It’s not easy to win Lethbridge,” Radford.

“Well none of these cup events are easy to win. Yeah they’re the top events in Canada, they’re just below the UTB (Unleash the Beast) Series. They’re not easy to win by any means. So all the guys you see riding this weekend are by far the best in the business at what they do.”

The De Winton cowboy gets good support with family and friends in Lethbridge and area.

“So sometimes I get to see a lot of familiar faces there and that always is an extra incentive to do good or do the best you can and… Lethbridge puts on one of the best bull ridings we go to all year,” said Radford.

Radford said the crowd participation in Lethbridge is probably what stands out the most.

“They get into it, they get involved, it’s pretty good and normally the guys feed off that and ride better and that’s kind of why it’s one of the hardest events to win,” said Radford.

Radford considers himself to be the one of the older riders now.

“I’m on the backside of 25,” he said.

“You just kind of get started to be looked at as a veteran in the locker room and yeah there’s a lot of younger guys. This is a young man’s game. They say it’s a lot of 18,19, 20, 21 year old kids coming up and trying to get it ,and get down south, and get to the World Finals, or win a Canadian title or a world championship, those are the ultimate goals.”

He has  been a runner up three times for a Canadian title.

“So a little chip on my shoulder to get that done and under my belt,” said Radford.

Radford’s focus this season is staying healthy.

“(In the)past few years I’ve been getting kind of wiped out and beat up,” said Radford.

“So my goal is to stay as healthy as I can and if not, … ride it until the wheels fall off and I got to go heal up anyway.”

Radford won the Lethbridge PBR event in 2020.

He is ranked 21st in the PBR standings.

The South Country Co-op Showdown is tomorrow and Saturday night  at the Enmax Centre with the start time at 7 p.m.

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