June 18th, 2024

Slenders leaving Tourism Lethbridge

By Jensen, Randy on May 4, 2020.

Herald file photo by Ian Martens - Tourism Lethbridge has announced the resignation of executive director William Slenders. @IMartensHerald


Tourism Lethbridge has announced the resignation of executive director William Slenders, effective Friday.

Tourism Lethbridge noted in a release that Slenders is well known through the tourism industry for his innovative approach and use of technology. He will be pursing a rare opportunity that makes use of his talents and supports his personal goals.

During the two and a half years with Tourism Lethbridge, Slenders built operations from the ground up including setting up the initial office and a subsequent relocation to the former Visitor Centre location.

Slenders also created numerous programs to develop new media, content and support for stakeholders through the community, and developed ambitious and innovative programs and projects for connecting more travellers to Lethbridge.

Slenders has been a strong advocate for Lethbridge on the provincial level and has represented the city as a destination to provincial partners like Travel Alberta.

During the vacancy, the Tourism Lethbridge board has contracted Susan Burrows-Johnson to support operations and the board’s search for a new executive director.

Burrows-Johnson is well versed in the not-for-profit and tourism sectors having just recently retired from the position of executive director at the Galt Museum and Archives. She is also a founding board member of Tourism Lethbridge and a key contact through the development of notable city tourism planning documents.

Tourism Lethbridge added Slenders started the organization with an incredibly tight timeline and a challenging set of circumstances and has created an organization and team that have and will continue to represent Lethbridge to its fullest potential.

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