By Tim Kalinowski on January 20, 2021.
The Lethbridge Herald welcomed its new city editor on Monday. Trevor Busch comes to the Herald with 12 years of newspaper experience, and prior to arriving in Lethbridge, worked as a reporter and editor at the Taber Times.
Busch spent much of his early childhood in Lethbridge and his father, a retired Fish and Wildlife officer, currently resides in the city.
During his teen years, Busch lived in Swift Current, Saskatchewan. His family farmed near Waldeck.
Upon graduating from high school in 1998, Busch did not immediately gravitate toward a career in journalism, but pursued a BA in History from the University of Saskatchewan.
He graduated in 2005, and then spent one year working at the Canbra Foods canola plant in Lethbridge.
While working in Lethbridge, Busch decided to pursue a diploma in Communication Arts and Print Journalism at Lethbridge College, graduating in 2008.
Busch did his first practicum at the Sunny South News. He then started at the Taber Times in the fall of 2008 as a reporter and photographer where he initially covered Vauxhall town council, Horizon school board, federal and provincial politics, provincial court, local police commission and various other assignment areas before transitioning into coverage of Taber town council and local community issues.
He was eventually appointed as editor of the Westwind Weekly News, and then later as Editor of the Sunny South News and Taber Times before coming to The Herald.
In his free time, Busch enjoys kayaking, reading, travelling and is a Major League Baseball and Toronto Blue Jays fan.
Busch is excited to be bringing his leadership skills and experience to the newsroom in Lethbridge.
“It’s great to be here, and part of a team of outstanding journalists that take their profession seriously and maintain a passion for bringing the Lethbridge stories that matter most to our city readership,” he says.
“That tradition has been integral in forging the trust and integrity that readers rely on, and I believe that will continue well into the future. Although I come to The Herald from the Taber Times, I’m no stranger to Lethbridge and have ties and connections to the community in the past and present.”
Busch acknowledges the difficulties facing the newspaper industry at the moment in Lethbridge and other communities in the region.
A significant part of his job will be to oversee a transformation of the newspaper to meet the challenges of today, and ensure a vital newspaper going forward into the future.
“It’s no secret that newspapers have had a tough 2020,” he says, “but I still believe in the efficacy of the model and the ability for print media to meet the challenges of the 21st century and succeed.
“As part of that, readers can expect to see some significant changes and a new and fresh approach to how we handle some news coverage in the community, and ultimately the surrounding region. The hope is to bring a more regional feel and flavour to the newspaper with more stories from communities in the surrounding area and a firmer finger on the pulse of towns like Taber, Coaldale and Raymond.”
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