April 22nd, 2021

Innovative online directory set to connect B2B agriculture businesses in southern Alberta


By LETHBRIDGE EXHIBITION on March 6, 2021.

Lethbridge & District Exhibition announced Friday a new way for the agriculture community to come together, allowing vendors, exhibitors and businesses access that they would traditionally have at AG-EXPO.
“We wanted to ensure that the businesses that participate in AG-EXPO still have a place to come together in light of the current health restrictions” said Lethbridge & District Exhibition COO Mike Warkentin.
“The new virtual directory is an opportunity for these vendors and businesses to be part of the conversation 12-months of the year.”
Warkentin added, “As an agriculture society, we wanted to ensure that we were providing the same or similar opportunities for the economy, but in a safe and responsible way.”
The online platform goes live on March 17 coinciding with the previously scheduled opening of the in-person AG-EXPO 2021, which will not be taking place this year due to indoor gathering restrictions.
Looking forward, each year ag-expo.ca will host the annual directory.
The event show guide will use targeted social media posts to promote agri-business in our region and district.

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