May 18th, 2024

Rebrand sees My Victory Church become Parallel


By Alejandra Pulido-Guzman - LETHBRIDGE HERALD on October 23, 2021.

My Victory Church, a prominent church in Lethbridge and across the province, revealed a major rebrand earlier this month.
Their new name is now Parallel Church, which according to lead pastor Kelly Stickel, in a press release, reflects the church’s desire to come alongside the communities it serves in.
The rebrand includes a redesign of the church’s website, logo and creative assets and a newly released the corporate slogan, “For Love and Impact.”
“While others look for reasons to hate, we choose to love. While others look for excuses to divide, we choose unity over uniformity, aligning even if we don’t agree. We choose to look for every opportunity to come alongside. That’s why we are rebranding our church now and why we have chosen Parallel as our new name,” said Stickel.

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