May 25th, 2024

Miracle Treat Day once again supporting Alberta Children’s Hospital


By Alejandra Pulido-Guzman - LETHBRIDGE HERALD on October 29, 2021.

Herald photo by Alejandra Pulido-Guzman Dairy Queen staff celebrate Miracle Treat Day, with Blizzard sales on Thursday supporting the Alberta Children's Hospital.

Thursday marked the 19th year of Miracle Treat Day, where the purchase of Dairy Queen Blizzards supported the Alberta Children’s Hospital, one of 12 Children’s Miracle Network member hospitals across Canada.
“We have raised over $44 million across Canada for all the Children’s hospitals. We increase our donations every year by at least a couple thousand dollars, so last year we were at about $15,700 so this year our goal is $18,000,” said Sara Nelson, manager of Dairy Queen on 13 Street North.
Nelson added that this year is a little bit different since Miracle Treat Day usually happens in August but due to COVID they had to push it back a few times.
“I have been here eight years now and Miracle Treat Day is always a lot of fun, it’s just nice to see the community come and buy a lot of blizzards in support of the children’s hospital,” said Kara Valgardson, assistant manager.
Valgardson added that they have been pleasantly surprised, because with the pandemic a lot of people have been careful with their spending habits, so for them it has been nice to see how many people are willing to donate and take part in Miracle Treat Day.
 According to a press release, on average, 35,000 children enter a Children’s Miracle Network hospital in North America each week. That’s 5,000 per day or 62 per minute. DQ employees, franchisees, volunteers and stakeholders come together throughout the year to help raise funds that allow children’s hospitals to provide the best care possible.
Since the partnership began 37 years ago in 1984, DQ has become a top contributor to Children’s Miracle Network.

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